JUMPING ON CREDIT

Puzzle Media produced this adrenalin shot of an ad to celebrate the billionth contactless payment.

The Incredible Jump for Contactless” was commissioned by the communications agency Extreme as a part of a digital media plan for the Credit Card Consortium CB.

For the occasion, Loïc Tamburello from Team Pyrenaline jumped – credit card in hand – in the Gorges du Tarn. This spot is one of the highest in Europe; it is 107 meters tall.

They have one objective: to make a contactless payment during a bungee jump!